STUDENTS FOR SHAPIRO

This social graphic for the Students for Shapiro campaign serves as a straightforward call to action, encouraging students to download the Students for Shapiro app. Utilizing a phone template, the design prominently displays a screenshot of the app,
This countdown post for the upcoming election emphasizes that there are only 50 days left until Election Day, urging the community to register to vote. The design will feature bold, eye-catching text alongside a countdown graphic to create a sense of

Objective

Activate and engage students and teenagers to support Josh Shapiro in the Pennsylvania governor’s race, driving voter turnout through targeted youth outreach.

Strategy

Utilized a peer-to-peer communication system, crafting relatable, high-impact messaging to resonate with Gen Z voters. Deployed persuasive, student-centric content designed to increase engagement and conversions.

Results

Grew the Students for Shapiro Instagram to over 300 followers, significantly boosting peer engagement and generating strong support for Josh Shapiro.

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